Why You Need an Elevator Pitch
Updated: Oct 22, 2020
We've worked with enough business owners to know one overwhelming theme.
Get to the point, and get there quickly.
In the information age – our phones are faster and our minds now work overtime.
Time is money, right?
That’s why it’s important to have a way to quickly sell yourself in as little time as possible. That gives rise to a concept well known as the Elevator Pitch.
What Is An Elevator Pitch?
A standard elevator ride often takes no time at all, and who never know whom you are going to run into.
It could be a potential employer, future customer, or even a celebrity. Regardless of who’s on that elevator, if you want to introduce yourself or make an impression on them, you are going to need to get your message across in the limited time you have. You might have a lot you want to say in a short amount of time! The elevator pitch is the solution.
An elevator pitch is a well-crafted speech designed to help you sell yourself, an idea, or a solution, in as little time as possible. It is your verbal business card and an important key to taking the conversation further.
Why Is It So Important?
Elevator pitches have been used by many to attain unprecedented success. Many business opportunities, partnerships, and connections have originated from elevator pitches, and yours could be next.
Likewise, elevator pitches are great to use when someone asks you about yourself or what you do. Instead of trying to come up with incoherent points off the top of your head, an elevator pitch allows you to have a mental PowerPoint ready to go.
How To Create An Amazing Elevator Pitch
We have seen, heard, and come up with some great elevator pitches ourselves. Taking all that into consideration, we have come up with a successful approach.
It is called an elevator pitch for a reason, and we recommend that your pitch lasts a maximum of 45 seconds. What you want to do is get your point across in as little time as possible, not host a sports talk radio show. Keep it short, keep it brief, keep it simple.
From the very first thing you say to the closing remarks, let your elevator pitch contain keywords and thoughts you intend to convey. Let them know where you are coming from and where you are going. In the end, don’t leave them more confused and with more questions than when you started
Make sure you come up with credible and unique points. Without credibility in an elevator pitch, even your qualifications (that you have stated) can be called into question.
Use words that would gently nudge them into acting. Invade their thoughts, and make your content one they continue to ponder on after they get off that elevator (or walk away from you).
It is important that every professional has an elevator pitch of their own. Make this pitch special and unique to yourself and what you have to offer.
Your pitch can be an embodiment of life experiences that tell a story of qualifications, strengths and even highlights from your professional career. Used properly, you’ll be amazed at the doors they can open.